Launch day will be here before we know it!
Here is the marketing schedule...
1. TV Commercials starting this week. We will be airing 60 spots each week on TBS, TNT, FX, & Food Network. We are working
with FaithHighway on our commercials.
2. We are calling 40,000 homes beginning on August 28th. Tellstart is the company we are using for this.
3. We will putting out door hangers like crazy beginning August 26th.
4. 20,000 Direct Mail pieces will be going out on September 10th.
5. Press releases will be sent to the local papers on September 14th.
6. Yard Signs will be placed at all intersections on September 19th using this company.
September 23rd...Lift Off!!!
Tuesday, August 14, 2007
40 days til' Launch!
Posted by
Mike Silliman
at
6:05 PM
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comments
Labels: church planting, direct mail, launch, marketing, TV commercials
Monday, August 6, 2007
49 days until launch!
I can't believe that we are finally winding down to our 9/23 launch. When we moved to Southern Chester County in April of 2006, our launch seemed so far away. I am glad that we gave ourselves the time that we did before planning to launch. It gave us time to pray, plan, and prepare. It's so cool to see how God worked all of the little and big details from where we would meet to the worship team to the money to finance all of this. God is so good!
There will be a lot of activity happening from now until launch. Our TV commercials start to air next week. You can check them out at on YouTube . They will be airing 60 times each week through the end of September. We also have 20,000 direct mail pieces going out soon. We are also using Tellstart that will call 40,000 homes in our area letting them know about our launch and giving them an option to receive more information.
I can't wait to see what God is going to do through Elk Creek Church!
Posted by
Mike Silliman
at
3:27 PM
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comments
Labels: church planting, launch, marketing